What Femininity means?.
Exploring body language and unpicking the original design process of Red Shoe.
Summary: Human Centric and participatory in design, a method in creating images that do not feed into stereotypes, and instead are authentic and true in the narrative the portrait sitter wishes to be seen and heard.
Following on from The Red Shoe Persona project, the research brought me to the question of the female gaze, what is this, is it represented and how is it seen?
At some point a woman will face the question of beauty.
She will compare her appearance with that of social media and advertisements. The projection and stereotypes of what feminine beauty should be.
I am aware that I am that imperfect feminist, and questioned if I have been a part of the problem of idyllic beauty while photographing Red Shoe Portraits? I have heard women say “I could never look like that”, and while I was trying to dispel the unattainable beauty standards… that by all accounts with good lighting, makeup and posing anyone can be “beautiful”.
What I didn’t do was listen to the subtext of: “for me to be beautiful I have to adhere to the set bar of the beauty standards”
Now I know, and any Red Shoe Queen will also know, that once a woman has had the Red Shoe experience, it does truly change her. Some ladies have gone on to make life changing discoveries and changes because the myth and the hold of this, for them, has been dispelled. And I do feel truly honoured of any female who has entrusted me to do this…. If I had a penny for every grateful changed feminine, I’d be incredibly rich for sure…
But I wondered….
I want to photograph the feminine as she is… with all her feminine curves and stretch marks, I want to show the beauty of the feminine through the eyes of a woman, and not through the lens of the impossible beauty standards that are not real….
I asked for 40 women to step forward and join this project, only expecting 10 at most. Over 40 women stepped forward….and for many reasons like new jobs, nerves and simply life….in total 20 women were photographed.
I did not direct poses, there was no hair and makeup artist and no airbrushing!
We began each shoot by chatting…just simply talking and holding space for each other. I wanted the shoot the reflect this feminine energy before me, whether she felt lost, awkward, masculine, reclaiming, accepting, rethinking, being naked, embracing rolls and stretch marks….reclaiming herself and her womanhood after hysterectomy or mastectomy. This was about her.
And so this is the beginning of the project. All the ladies who have collaborated so far will be invited once more to collaborate….will this be a book…and exhibition….or something else….who knows?! All I know is, this is a project for women, by women.
Contact me if you would like to be involved in bringing this project further.
Much Love
Sarah